Audience research

In our last lesson we discussed what we could and needed to do for audience research. Audience research is often used to help to specify a idea for example if you wanted to create a short film and you decided that you wanted to make it based around a action film you could ask a group of people what they would expect from an action. This would help you think about what you needed to include within your production. Audience research is almost always used by large film producing companies as they want to give there film the best chance of making money as they would like to gain a profit from there film. So making it more appealing to more people who will hopefully buy tickets to go and see the film in the cinema.

There are many ways of researching your audience:

• Questionnaires ( E.g.asking questions based on your idea, other similar films and asking questions that will help in the choices that you will have to make 
• Exit polls - Physical/Digital (E.g. Putting a link (video,Article) on your blog/website and then making the reader come back and fill out a poll based on what they have read or seen) 
• Focus groups (E.g. gathering a group of people that have a similar taste in film and making them watch a film on there interest and asking questions like why do you like these types of film, what was your favourite part and why etc.)
• Secondary research (find information that has already been studies like stats etc)